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Why Franchise With Us?

Since we opened our doors on 25 July 2016, we've received exceptional interest from potential investors, master and individual franchisees, and even holding companies looking to buy out our brand at its young age - simply because of its potential to scale. From Day One, we have worked on perfecting and preparing our brand for franchising to this date. Which would explain why we opened our sister restaurant, Alter Ego at The Esplanade in November 2016, but made the decision to successfully sell it in April 2019, in order to focus on pushing Poke Theory to its full potential.

Consistently packing out our 86-seater flagship store daily with multiple turnovers during the busy lunch peak, A Poke Theory's success is attributed to its attention to great quality and affordability of its menu despite dishing out high-cost ingredients like sashimi-grade fish. Spearheaded by outstanding branding, efficiency in operations and easy scaleability in our product offerings, it's a business model that has garnered the interest of many.

We take great care in our expansion plans; growing carefully but quickly. In addition to our flagship store at Telok Ayer, we now have five franchisee-owned stores in Somerset, Novena, Bugis, Marina One and Kent Ridge.

Keen to be our next franchise operator? Simply drop us an enquiry at hello@poketheory.com.sg and we can start chatting.